Published On: Sun, Nov 20th, 2016

Facebook fake news: Zuckerberg details plans to combat problem

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Facebook founder Mark Zuckerberg has outlined plans for how he hopes to combat fake news on the site.

Facebook became mired controversy after some users complained fake news changed the outcome of the US election.

The billionaire posted on Facebook details of several projects to “take misinformation seriously”.

His remarks come less than a week after he responded to criticism of fake news on Facebook, saying over 99% of content on the site “is authentic”.

‘I write fake news that gets shared on Facebook’

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In his post, Mr Zuckerberg said: “We’ve been working on this problem for a long time and we take this responsibility seriously.”

But he said the problems were “complex, both technically and philosophically.” He noted Facebook did not want to discourage the sharing of opinions or become “arbiters of truth”.

Mr Zuckerberg said Facebook is currently working on seven proposals to combat misinformation more robustly including methods for stronger detection, verification, and providing warning labels on fake content.

In the wake of the US presidential election results last week, many criticised Mr Zuckerberg, saying fake news on Facebook aided the rise of Donald Trump.

He dismissed the idea as “crazy” but fake news sites are on the rise due to the profits which can be made from web advertising.

Fake news purveyors can be enticed away from creating funny satirical content to more believable content because they think it is more likely to be shared.

One such story, which was widely shared on Facebook after the election, falsely claimed Hollywood actor Denzel Washington had praised Mr Trump.

On Monday, Google announced it would do more to prevent fake news sites from making money through advertising.

Shortly after, Facebook made explicit a similar restriction on the use of its advertising network.

Source: bbc.com

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